You've successfully managed to bring sales and marketing together into a common cause: account-based marketing (ABM).
Everyone has agreed to go after one or a handful of customers or prospects with a highly targeted and carefully planned approach.
So far so good.
But now you're at the most important step in the entire ABM process: choosing your accounts.
Sales might steer you towards a more immediate win.
Marketing might be looking at a longer-term prospect.
Whilst your business leadership might want an impressive client for the logo board.
These are all valid options, but which path should you take? And how do you keep everyone happy with your decision?
Watch our webinar to find out...