We’re the B2B part of integrated creative agency TMW. We might work with different types of businesses, but we hold a common belief in the power of ideas that move people.
Born in the 80s as Creative Direction. Thrived in the 90s and noughties as DirectionGroup and First Base. Roaring in the 20s as TMW Business.
The constant is believing that B2B is all about people. Real people. Who don’t stop being people when they put on a tie or walk into an office.
So, unlike lots of agencies, we’re not humanising B2B. That’s just more jargon. We’re using data and insight to understand people and create ideas that move them.
You can find us just outside Reading in the heart of the UK’s Silicon Valley. But our influence extends a lot further afield. That’s because we’re a member of Worldwide Partners – a global network of more than 60 leading independent agencies located in over 40 countries.
Give a damn
We care about each other, our clients and our work. And this shines through everything we do.
We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.
I have worked with TMW Business over many years and they are the team I turn to time and time again. When responding to briefs they go deep to leave no stone unturned and consistently deliver work that drives both impact and results. They’re also a fun, friendly and hardworking bunch!
VP Global Marketing
We were seeking a complement to our internal capability: strategic input and high levels of creativity. TMW Business delivered. Through considered planning and collaboration we’ve found a trusted partner who demonstrates a true understanding of Lectra’s genetic code.
Vice President, Global Demand Generation
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