So, this is us

We’re the B2B part of integrated creative agency TMW. We might work with different types of businesses, but we hold a common belief in the power of ideas that move people.

People at work

Born in the 80s as Creative Direction. Thrived in the 90s and noughties as DirectionGroup and First Base. Roaring in the 20s as TMW Business.

The constant is believing that B2B is all about people. Real people. Who don’t stop being people when they put on a tie or walk into an office.

So, unlike lots of agencies, we’re not humanising B2B. That’s just more jargon. We’re using data and insight to understand people and create ideas that move them.

Around the world

You can find us just outside Reading in the heart of the UK’s Silicon Valley. But our influence extends a lot further afield. That’s because we’re a member of Worldwide Partners – a global network of more than 60 leading independent agencies located in over 40 countries.

Our values

Give a damn

We care about each other, our clients and our work. And this shines through everything we do.

Be brave

We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay curious

We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take pride

We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.


I have worked with TMW Business over many years and they are the team I turn to time and time again. When responding to briefs they go deep to leave no stone unturned and consistently deliver work that drives both impact and results. They’re also a fun, friendly and hardworking bunch!

Gina Mehmert
VP Global Marketing


TMW Business is the agency for today’s modern marketing mix and its evolving needs. From sound strategic planning to excellent execution, this agency has proved again and again that they can deliver and add real value to the business.

Nathalie Bar
Head of Customer Advocacy and Global Campaigns


We were seeking a complement to our internal capability: strategic input and high levels of creativity. TMW Business delivered. Through considered planning and collaboration we’ve found a trusted partner who demonstrates a true understanding of Lectra’s genetic code.

Maria Modrono
Vice President, Global Demand Generation

We are U N L I M I T E D

TMW is the marketing division of UNLIMITED – a global network with four divisions. UNLIMITED delivers award-winning work across data and research, marketing, communications and digital design.


Launchpad is Reading’s leading homelessness prevention charity, providing vital information and support for individuals, couples and families who don’t have a stable place to live or are at risk of losing their home.


Make a Wish grants life-changing wishes for children with critical illnesses. Its leading reputation – built on a global partnership of wishgranting best practice – helps to reach children, engage others and build relationships.


Sport In Mind is the UK’s leading mental health sports charity, delivering physical activity projects in partnership with the NHS to aid recovery, promote mental wellbeing, improve physical health, combat social isolation and empower people to move their lives forward in a positive direction.


Sign up The B2B Lounge newsletter