What’s in your briefs?
Whether you’re a copywriter or an account manager. An MD or an intern. You’ll probably find something similar in your briefs. The little box that says something like: What is…
Curiouser.
Some thoughts, opinions, and observations that deserve a wider audience. If we’re curious about it, we reckon you might be too
Whether you’re a copywriter or an account manager. An MD or an intern. You’ll probably find something similar in your briefs. The little box that says something like: What is…
What makes a hero? And what makes a god? Sometimes, Greek and Roman plays got stuck. Characters killed too many other characters, and relationships meandered along. Before long, the writer…
Human to human. It’s the best way to communicate. Even when what you’re talking about is cold, hard tech. Take the project we undertook for Fujitsu UK. When the global…
I was delighted and honoured to be asked by John Harris, President & CEO of Worldwide Partners to moderate a panel discussion at our bi-annual Partner Summit. For those of…
It was March 2020, and we were getting ready to pull the trigger on a social media campaign for Domo. Our target? The casual dining industry. Domo wasn’t the only…
The art of content writing is as old as the marketing industry itself. For the modern content professional, the tools of the trade haven’t changed much over the years; an…
It’s perhaps not surprising that business to consumer (B2C) and business to business (B2B) marketing are usually seen as separate disciplines. After all, that’s the way agencies have often promoted…
There weren’t many remote-control car racing games on the PlayStation 2 system. Probably because making a digital simulation of a real-life simulation is a daft concept. But there were a…
How are you getting on? Personally, I thrive in an empty house without any external stimulus. Gives me plenty of time to get real introspective. Nothing to do except talk…
There’s a term I came across in the constant daily deluge of coronavirus news; exit strategy. In pandemic context, this is the plan being developed and deployed to get us…
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