Saying what you mean AND meaning what you say
How techniques from neuroscience and behavioural psychology can provide a deeper insight. We may often think that these two statements are equivalent. Of course, with best intentions, we do say…
Curiouser.
Some thoughts, opinions, and observations that deserve a wider audience. If we’re curious about it, we reckon you might be too
What’s in your briefs?
Whether you’re a copywriter or an account manager. An MD or an intern. You’ll probably find something similar in your briefs. The little box that says something like: What is…
Brands play god
What makes a hero? And what makes a god? Sometimes, Greek and Roman plays got stuck. Characters killed too many other characters, and relationships meandered along. Before long, the writer…
Think tech marketing. Think human touch.
Human to human. It’s the best way to communicate. Even when what you’re talking about is cold, hard tech. Take the project we undertook for Fujitsu UK. When the global…
On the minds of B2B agencies – globally
I was delighted and honoured to be asked by John Harris, President & CEO of Worldwide Partners to moderate a panel discussion at our bi-annual Partner Summit. For those of…
Just a pre-pandemic campaign living in a post-pandemic world
It was March 2020, and we were getting ready to pull the trigger on a social media campaign for Domo. Our target? The casual dining industry. Domo wasn’t the only…
Cool tools: 5 con-tech gems to boost your content creation
The art of content writing is as old as the marketing industry itself. For the modern content professional, the tools of the trade haven’t changed much over the years; an…
Two sides of the same coin
It’s perhaps not surprising that business to consumer (B2C) and business to business (B2B) marketing are usually seen as separate disciplines. After all, that’s the way agencies have often promoted…
Context: as malleable as your message
There weren’t many remote-control car racing games on the PlayStation 2 system. Probably because making a digital simulation of a real-life simulation is a daft concept. But there were a…
Just listen to yourself
How are you getting on? Personally, I thrive in an empty house without any external stimulus. Gives me plenty of time to get real introspective. Nothing to do except talk…
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