The B2B Lounge.
Home to our regular round-up of what's happening in B2B marketing and beyond. If it catches our eye, we reckon it might catch yours too. So, sit back, and have a brew and a browse.
Whatever level, at every stage of their career, there are key attributes present inside every Client Services professional. Combined, these nine elements help to develop the art form which is effective account management on behalf of a client. This is the Art of Client Service.
Whatever level, at every stage of their career, there are key attributes present inside every Client Services professional. Combined, these nine elements help to develop the art form which is effective account management on behalf of a client. This is the Art of Client Service.
The 2022 calendar year is now well behind us. But it didn’t go unnoticed. Last year brought us geopolitical instability, cultural shifts in the world of social and rapid advancements…
Yep, you read that right. TMW Business client, IAB UK, has received a nomination for ‘Best Custom Media Research Project – Trade Body’ at the Mediatel Media Research Awards. As…
What AI writing means for marketing By now, you’ve probably heard about some of the amazing new AI chatbots popping up across the internet. As a result, plenty of headlines…
This month, I attended the Global ABM conference in London. It’s an event held by B2B Marketing, featuring talks on the core principles of ABM (that’s Account-Based Marketing for those…
Standing out. The struggle is real. You only have to look around to see that. The expected B2B visuals that lack punch. The commoditised offerings that are hard to tell…
How techniques from neuroscience and behavioural psychology can provide a deeper insight. We may often think that these two statements are equivalent. Of course, with best intentions, we do say…
How to choose your best ABM candidates. Well done! You’ve successfully managed to bring sales and marketing together into a common cause: account-based marketing (ABM). Everyone has agreed to go…
Debate: is the B2B/B2C distinction collapsing? B2B versus B2C. Sound familiar? It’s an age-old distinction marketers have been arguing about for years. yawn, right? Business-to-consumer marketing has always been the…
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