Curiouser.

Some thoughts, opinions, and observations that deserve a wider audience. If we’re curious about it, we reckon you might be too

What’s in your briefs?

Whether you’re a copywriter or an account manager. An MD or an intern. You’ll probably find something similar in your briefs. The little box that says something like: What is…

Brands play god

What makes a hero? And what makes a god? Sometimes, Greek and Roman plays got stuck. Characters killed too many other characters, and relationships meandered along. Before long, the writer…

Two sides of the same coin

It’s perhaps not surprising that business to consumer (B2C) and business to business (B2B) marketing are usually seen as separate disciplines. After all, that’s the way agencies have often promoted…

Just listen to yourself

How are you getting on? Personally, I thrive in an empty house without any external stimulus. Gives me plenty of time to get real introspective. Nothing to do except talk…

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