The B2B Lounge.

Some thoughts, opinions, and observations that deserve a wider audience. If we’re curious about it, we reckon you might be too

Decisions, decisions…

How to choose your best ABM candidates. Well done! You’ve successfully managed to bring sales and marketing together into a common cause: account-based marketing (ABM). Everyone has agreed to go…

Asking the big questions

Debate: is the B2B/B2C distinction collapsing? B2B versus B2C. Sound familiar? It’s an age-old distinction marketers have been arguing about for years. yawn, right? Business-to-consumer marketing has always been the…

(other) People power

How to use marketing’s cheapest winning strategy. Most people consider themselves independent thinkers, unmoved by the behaviours and decisions of others. We believe the choices we make are our own….

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