The B2B Lounge.

Home to our regular round-up of what's happening in B2B marketing and beyond. If it catches our eye, we reckon it might catch yours too. So, sit back, and have a brew and a browse.

The Annual Unlimited Tour

Whatever level, at every stage of their career, there are key attributes present inside every Client Services professional. Combined, these nine elements help to develop the art form which is effective account management on behalf of a client. This is the Art of Client Service.

Illustration with a diverse group of people sitting in front of laptops, conversing.

The Art of Client Service

Whatever level, at every stage of their career, there are key attributes present inside every Client Services professional. Combined, these nine elements help to develop the art form which is effective account management on behalf of a client. This is the Art of Client Service.

B2B in 2023: The TMWB round-up

The 2022 calendar year is now well behind us. But it didn’t go unnoticed. Last year brought us geopolitical instability, cultural shifts in the world of social and rapid advancements…

Copywriter vs The Machine

What AI writing means for marketing By now, you’ve probably heard about some of the amazing new AI chatbots popping up across the internet. As a result, plenty of headlines…

Decisions, decisions…

How to choose your best ABM candidates. Well done! You’ve successfully managed to bring sales and marketing together into a common cause: account-based marketing (ABM). Everyone has agreed to go…

Asking the big questions

Debate: is the B2B/B2C distinction collapsing? B2B versus B2C. Sound familiar? It’s an age-old distinction marketers have been arguing about for years. yawn, right? Business-to-consumer marketing has always been the…

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