You've successfully managed to bring sales and marketing together into a common cause: account-based marketing (ABM).
Everyone has agreed to go after one or a handful of customers or prospects with a highly targeted and carefully planned approach.
So far so good.
But now you're at the most important step in the entire ABM process: choosing your accounts.
Sales might steer you towards a more immediate win.
Marketing might be looking at a longer-term prospect.
Whilst your business leadership might want an impressive client for the logo board.
These are all valid options, but which path should you take? And how do you keep everyone happy with your decision?
Join us on Thursday 9th September 2021, at 11.00, for a practical 40-minute session where will take you through our proven ABM framework to:
- Help you choose your target ABM list with confidence
- Give you the four factors against which to score your potential targets
- Show you how to objectively assess how viable and effective your ABM campaign will be
Sign up here:
Or go to this link: https://register.gotowebinar.com/register/2174957562120301579