(other) People power
How to use marketing’s cheapest winning strategy. Most people consider themselves independent thinkers, unmoved by the behaviours and decisions of others. We believe the choices we make are our own….
The B2B Lounge.
Home to our regular round-up of what's happening in B2B marketing and beyond. If it catches our eye, we reckon it might catch yours too. So, sit back, and have a brew and a browse.
What are you trying to prove?
Why you shouldn’t just throw a stat in. B2B marketing likes its data. White papers, e-books, blogs… you name it, you’ll find stats in there propping the content up. At…
ABM Scorecard: Who should you target?
Picture this… You’ve successfully managed to bring sales and marketing together into a common cause: account-based marketing (ABM). Everyone has agreed to go after one or a handful of customers…
© TMW Business
