What are you trying to prove?
Why you shouldn’t just throw a stat in. B2B marketing likes its data. White papers, e-books, blogs… you name it, you’ll find stats in there propping the content up. At…
The B2B Lounge.
Home to our regular round-up of what's happening in B2B marketing and beyond. If it catches our eye, we reckon it might catch yours too. So, sit back, and have a brew and a browse.
ABM Scorecard: Who should you target?
Picture this… You’ve successfully managed to bring sales and marketing together into a common cause: account-based marketing (ABM). Everyone has agreed to go after one or a handful of customers…
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