On the minds of B2B agencies – globally
I was delighted and honoured to be asked by John Harris, President & CEO of Worldwide Partners to moderate a panel discussion at our bi-annual Partner Summit. For those of…
The B2B Lounge.
Home to our regular round-up of what's happening in B2B marketing and beyond. If it catches our eye, we reckon it might catch yours too. So, sit back, and have a brew and a browse.
Just a pre-pandemic campaign living in a post-pandemic world
It was March 2020, and we were getting ready to pull the trigger on a social media campaign for Domo. Our target? The casual dining industry. Domo wasn’t the only…
Cool tools: 5 con-tech gems to boost your content creation
The art of content writing is as old as the marketing industry itself. For the modern content professional, the tools of the trade haven’t changed much over the years; an…
Two sides of the same coin
It’s perhaps not surprising that business to consumer (B2C) and business to business (B2B) marketing are usually seen as separate disciplines. After all, that’s the way agencies have often promoted…
Context: as malleable as your message
There weren’t many remote-control car racing games on the PlayStation 2 system. Probably because making a digital simulation of a real-life simulation is a daft concept. But there were a…
Just listen to yourself
How are you getting on? Personally, I thrive in an empty house without any external stimulus. Gives me plenty of time to get real introspective. Nothing to do except talk…
What’s your brand exit strategy?
There’s a term I came across in the constant daily deluge of coronavirus news; exit strategy. In pandemic context, this is the plan being developed and deployed to get us…
From couch, to crushing it: 5 steps to kick start your ABM pilot
At this point, most of us are familiar with the concept behind account-based marketing (ABM). By greatly narrowing your audience and focusing your messaging, B2B marketers can foster relationships and…
DirectionGroup UNLIMITED and First Base UNLIMITED rebrand as TMW Business
London, 08:00 July 8th 2020: UNLIMITED is pleased to announce the rebrand of its B2B marketing agencies DirectionGroup UNLIMITED and First Base UNLIMITED to TMW Business as of today. First…
Copy in isolation: starting a new job in lockdown
Picture your first day in the office. You’re dressed to impress. You were excited this morning, but now your nerves kick in as you approach the door. There are lots…
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