Helping the identity experts create a strong identity.

GBG. Inside


The Ask

Over several years, GBG had developed and acquired a wide range of identity data solutions. This created an impressive proposition. But one that too few customers understood well enough to take full advantage of. Our job was to create a vehicle to:

  • showcase its expertise and full range of services.
  • educate customers and influencers on identity data.

The Answer

GBG’s own research showed that its customers wanted greater insights into identity data and how GBG solutions can help.

Our response was ‘INSIDE – Insights from the world of identity’. A high-quality print magazine (with a digital sister) which allowed GBG to look in depth at the topics it helped customers with.

Good content must be genuinely helpful. And INSIDE gave perspective on the issues at the heart of identity data to the senior executives it was targeting. But it also helped GBG to connect the dots between its different offerings.


The Result

The magazine elevated GBG’s voice in the conversation about identity. While at the same time, giving it a way to gently tell its brand and product stories.

INSIDE magazines have:

  • delivered a healthy pipeline of marketing qualified leads.
  • generated a peak email open rate of 34.9%.
  • created an average dwell rate of 5:04m on its digital version.


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