Problems are complex.
More so in our marketing.
How can we reply?

Wading in the mud
through layers of data, insight.
Bogging down our pace.

Our singular goal;
Forming clear proposition.
Boiling it all down.

Detail is clawing.
Do not trip over your thoughts.
Speak one, one alone.

Force thought clarity
by fixing strong restrictions.
Abiding to them.

Which is why here now,
a planner distils notion
by writing Haikus.

Author: Dickie Stagg
Photography: Photo by Lan Pham on Unsplash